Havas created a CMO summit in partnership with the Grammys and Universal Music Group. But they didn't want it to feel anything like one. They wanted the event to feel modern, tech-focused and edgy.
Meet Bands & Brands. I designed, executed and created all visual elements for the first annual conference.
This conference is all about collision and the way culture is shaped. This warped, wavy text treatment reflects a sound wave and the tension in the way bands and brands interact.
A Grammy winning record + a letter.
Given to all attendees
Sizzle reel from the conference
Event photos (shot by me)
They're using the same branding for the conference next year. A team is also working on extending the brand to Havas global conferences around the world.