Chase Mobile
Chase users had no idea what they already had in their hands. Although there are a lot of Chase ads, none talked about the Chase app.
So—we created a system built to highlight any Chase Mobile feature (there’s a lot), targeting different demographics and flexing for any platform. Then we applied this visual system to SO much work.
We created 360° campaign, spanning from broadcast film to OOH to social.
360° Campaign
40+ spots.
We captured 15 different app feature stories, each highlighting a different feature and financial insight. Each shot at 3 aspect ratios. In just 5 days. 😅
With a modular approach, we bundled vignettes together—some solo, some paired together and all at different aspect ratios. Each script was written before we knew how they’d be combined, so it was a fun creative challenge to make the stories work in 15 seconds.
They ran across platforms—broadcast, pre-roll, social and OOH.
Visual System
We wanted to represent how you can do more with the Chase mobile app in a visual way. We created a visual system that could flex across all features, regardless of functionality, and felt ownable to Chase. Everything from Zelle to Credit Journey to Fraud Alerts to Check Deposit.
The core of the system is our phone frame design, paired with flat extracted UI and dimensional extracted UI. With compelling imagery and snappy animation, the system can flex to any space.
This system might look familiar if you’ve been to your local branch or the Chase website.
Photography
While we were shooting our vignettes, we also shot many stills—for social, for Chase branches, for the Chase website, etc.
Paid Social
We tailored assets for social, ensuring our vibrant worlds popped out of the feed, and extended it to Chase.com, where customers could learn more about the simplicity, convenience and security of the app.
OOH
Rounding out phase one were display banners, product-centric social videos, and streaming audio. And DOOH. Lots of DOOH.
Website
We re-created the Chase Mobile site as well. It needed an update.
Ask me about shooting all July in Atlanta. 😅
Director: Radical Friend - Kirby McClure
Production: Partizan
Senior Copywriter: Ben Kraft
Senior Designer: Brandon Shefton
Design Director: Cory Galster
ECD: Steve Street
Art Director - Post: Rachel Wyse
Associate Art Director: Taylor May
Associate Copywriter: Denise Ackerman
