Sarah G. Fisher
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Genius Genome

CCOs and CMOs know cognitive technology is important—but it’s never been personal to many of them.

With some IBM Watson magic, we created Genius Genome—an A.I analysis of your personality to find the three geniuses who influenced the way you think.

CASE STUDY

 

What?
Digital experiment

My Role:
Concept
Art Direction
Design
Production
Photo/Video


HOW IT WORKED
By analyzing CEO and CMO’s interviews, speeches, letters and books, IBM Watson was able to breakdown their personality compared to to the great geniuses of the world.

UX below.

 
 
 

ART DIRECTION