Sarah G. Fisher
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tulo

Mattress Firm launched a bed-in-a-box brand. In order to stand out in a quickly growing category, they had to break every category convention—in color, in product, in messaging and in execution.

Meet tulo. 

 

What?
social, Brand launch

My Role:
Concept
Art Direction
Design
Production
Photo/Video

 
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SOCIAL
Tulo offers 3 different comfort options (unlike any competitors). We took this RTB, utilized our comfort colors and applied them to our social grid to make fun, fast, sharable content on a tight budget. 

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CASE STUDY
(did not concept work, but helped with execution)

AWARDS

  • Bronze Shorty Award - Integrated Campaign

  • Shorty Award Finalist - Art Direction

  • Shorty Award Finalist - Consumer Brand

  • Webby Awards Honoree - Copywriting