Liquid I.V. + Off Campus
Hannah and Garrett. Ice rinks and spicy scenes. Liquid I.V. and water. Some things just have… chemistry.
We brought Liquid I.V. and Off Campus together with a full 360 campaign, on and off Amazon.
It was steamy. It was spicy. It starred the brilliant show leads. And it proved, one and for all, that chemistry is everything.
360° Campaign
Campaign Sizzle
:30
We worked with series leads Ella Bright and Belmont Cameli, in character, to bring "Chemistry Is Everything" to life on screen. This was the first time SAG talent has appeared in original scripted scenes for an ad collab on Prime Video.
Social
We kept the chemistry going on social, including BTS content, show integration moments, and activation content—all on Liquid I.V.'s owned channels.
Off Campus was a hit.
So was our campaign.
As Off Campus rose to the #1 spot on Prime Video, Liquid I.V. moved alongside it. Awareness climbed, engagement spiked, and the products flew off the (digital) shelves.
+29-point unaided brand awareness lift
7.8M+ organic impressions, 1.1M+ organic engagements
23K+ new Liquid I.V. followers in 2 weeks
2.9x add-to-cart rate vs. benchmark
Two poster drops, sold out in under a minute
Off Campus was a hit.
So was our campaign.
7.8M+
Organic impressions
during campaign period
137.2M+
Estimated reach
1.1M+
Organic engagements
during campaign period
23k+ in 2 weeks
Social followers for
Liquid I.V. channels
2.9x
2.9x increased add-to-card rate VS benchmark
+29-point lift
In brand awareness
Chemistry really is
everything.
My Role: Senior Creative Director + Creative Lead
Prime Video Brand Partnership Studio - Brand Innovation Lab:
Anastasia Arten, Maresa Wickman, Dana Kasdin, Kenton Freemuth
Prime Video: Carissa Landis
Director: Erin Murray (Florence)
Edit: Talia Pasqua (Cabin)
Color: Kaitlyn Battistelli (Ethos)