Starbucks Summer

This summer, Starbucks did something different. Instead of pushing drinks, we focused more on the feeling of the season. That hard-to-capture spontaneity you can only access from June to August. Sun showers. Morning walks. First dates.

And, for the first time in the Big Spaceship’s history, we told the full seasonal story with a 360° campaign.

We made 4 TV spots, 4 9x16 spots, 40+ social posts (including TikToks), a bunch of radio ads, and even a launch activation.

360° Campaign

:15s

Sun Shower :15

Neighborhood Coffee Walk :15

First Date :15

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Social

So. Many. Social posts. We brought in a perfectly-imperfect world to life through dappled light, rich shadows and even crumbs on the table (a first-of-its-kind win in the Starbucks world!).