Starbucks Summer

Forget perfect product shots. This summer, we sold spontaneity at Starbucks.

We convinced Starbucks to focus more on the feeling of the season—sun showers, morning walks, first dates, that fleeting magic only June through August can deliver.

And, for the first time in the Big Spaceship’s history, we did it with a full 360° campaign.

We made 4 TV spots, 4 9x16 spots, 40+ social posts (including TikToks), a bunch of radio ads, and even a launch activation.

360° Campaign

:15s

Sun Shower :15

Neighborhood Coffee Walk :15

First Date :15

:06s

Social

So. Much. Social.

We brought a perfectly-imperfect world to life through dappled light, rich shadows and even crumbs on the table (a first-of-its-kind win in the Starbucks world!).