Starbucks Summer

This Summer, we focused on those perfectly imperfect moments—like getting caught in the rain or going on first date.We also focused more on people and less on drinks—which was a big departure for Starbucks.

We made four TV spots, four 9x16 spots, 40+ social posts (including TikToks), a bunch of radio ads, and even a launch activation.

For the first time in Big Spaceship history, we got to tell the full narrative of a Starbucks season with a 360° campaign.

360° Campaign

:15s

Sun Shower :15

Neighborhood Coffee Walk :15

First Date :15

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Social

We also created so many social posts. We brought in a perfectly-imperfect world to life through dappled light, rich shadows and even crumbs on the table (a big win in the Starbucks world!).