Even More Starbucks
Every season, every drink, every medium—I’ve worked on it all for Starbucks.
I travel to Seattle about every month to work directly with their leadership team.
With an amazing team, we’ve pushed the visual and tonal world of Starbucks for the last five years. And our 67M followers pay attention.
Millions of campaigns | Every deliverable
Film | OOH | Social
Oleato
For the first time ever, Starbucks mixed rich espresso with extra virgin Italian olive oil, and named it Oleato.
We made TV spots, OOH spots, social imagery, vertical videos, arena takeovers—and more.
360° Campaign
Starbucks Holiday - 2024
The Holidays are chaotic. It’s easy to get swept up in the pressure of the season—searching for the perfect gift, running from store to store, and stress-cleaning before a big family visit. But the best parts of the season are when you’re present. When you share the season with others.
In our spots, our audience literally stepped into holiday joy with a first-person POV approach. In our social world, we looked for moments of connection to celebrate.
We made three TV spots, a million :06s, 40+ social posts, 6 vertical videos, and some radio ads.
Social | Merch | Giveaways
S’mores Launch
Starbucks owns the Holidays and the Fall. But they didn’t have a drink for the Summer. To fill this void, we brought back the beloved S’mores Frappuccino.
Our campaign spoke directly to superfans, encouraging them to share their drink love online. Winners received a custom ‘fit, a Smores-inspired sip (lip) kit, and an endless supply of Smores Frappuccinos.
And fans (and the media) loved it.
375+ million impressions, 165+ million engagements, and 100,000+ mentions.