We brought two different Unilever brands into Elle S1, each with its own fully co-branded campaign, running during the same show in two very different ways.

Dove built off an in-show integration, turning "It's pink...and it's scented" into a celebration of confidence. And Nexxus leaned into nostalgia, using a single pink locker to tell the brand's story from the '90s to today.

Same family, two different campaigns. What, like it’s hard?!