Brisk + Invincible
Brisk wanted to talk to superfans. And Invincible had superfans in spades.
Together, we created a fully co-branded 360° campaign that took Invincible’s most beloved trope—Burger Mart—and brought it to life with Brisk, just in time for Season 4.
And that’s Invici-Brisk, baby.
360° CAMPAIGN
What’s Burger Mart?!
Burger Mart is a beloved recurring location in Invincible. A young Invincible aka young Mark Grayson worked there in the beginning of S1 until his powers fully developed. And every season kicks off with a very meta, fan-favorite teaser set in Burger Mart, cementing it as one of the most iconic spots in the show's universe. Fans are obsessed.
Custom Animated :30
Worked with the brilliant Gillian Jacobs to create our own version of a teaser trailer. After all, it’s not like he owns yellow and blue.
Also versioned this for socials and for the Canadian market with shifted illustrations.
SXSW Activation
We created Burger Mart for the first time ever—exclusively at SXSW.
The 3 day pop-up had co-branded Brisk cans, exclusive merch and really great burgers. 3,000+ fans came through and waited in the hours-long line just to walk through the doors.
Custom Co-branded Cans
3,000+ Fans
Custom Merch
Social Content
We partnered with incredible influencers, like @blacknerd, @kingvader, and @arrisq. We also made some great content in real time on the scene.
We made other things too.
Fire TV Feature Rotators, Landing Pages, clickable custom ad units, etc.
It was an out-of-this-universe partnership.
So many wonderful teams contributed to this one. Too many to list!
My role: Senior Creative Director + Creative Lead
Brand Innovation Lab: Ryan Atenhan, Jake Simon, Kenton Freemuth, Liesl Kadile, Hannah Grotbo, Michelle Nguyen
Amazon Sales: Kevin Feinstein, Bradley Phillips,
Prime Video: Alex Carpenter, Carissa Landis, Zach McVicker
ThinkingBox: Kevin Mak, Rae Leveridge, Nick Pons, Carlos Noblot
Anti-Social: Jayne Kitchen, Brian Du
Brisk: Chloe Shaprio, Grace Aretakias
OMD/ The Content Collective: Anna Castro, Gerardo Zavala
Skybound Entertainment
